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Warburtons has released the second instalment in its "from our family to yours" campaign. WCRS created the spot, which follows the formula of a customer writing a letter to Mr Warburton. In the latest ad, a boy describes losing his best friend, a girl, to the new lad in town, who turns the her head with exciting pancake-topping ideas. It was created by Hayden Rogers and Anne-Marie Burrows, and directed by James Griffiths through Moxie.