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What do you do after getting Sylvester Stallone to star in one of your ads?

If you’re Jonathan Warburton, you enlist The Muppets to sing about your new giant crumpet. In the 120-second spot, which was created by WCRS, Kermit the Frog approaches Warburton with an idea for a new programme, The Giant Crumpet Show, and gets his Muppets crew to sing the Muppet Show theme tune but with crumpet-related lyrics. It launched on TV during The X Factor on 14 November. The work was created by Andy Lee and Jonny Porthouse, and directed by Declan Lowney and Crash Davenport through Soapbox Films.