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Warburtons has taken full advantage of The Chiswick Towers – two large LED displays on the London stretch of the M4 – by launching a split poster across the screens. Each side of The Chiswick Towers shows half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand’s Half & Half loaf, made with equal measures of wholegrain and white flour. It was unveiled this week and builds on the brand’s 2013 breakfast campaign, which is the biggest in the company’s history with a spend of £16 million.
The work was created by Naz Nazli and Rob Welch, and photographed by Andy Gallagher.