The campaign will see 30-second TV ads run on CNBC Europe and CNN and shows businesspeople doing global business from key European centres and asks "Is your business news as global as you are?"
The print ads will appear in titles including Business Week, Fortune and Forbes, as well as some local titles.
The campaign is designed to reinforce the Journal's positioning as the must-have tool for business leaders around the world and across Europe, pushing the tagline: "Global Business News for Europe".
The campaign will also feature direct marketing activity to be sent out to a Brussels-based database as part of wider Brussels city campaign.
The campaign was developed by Baltimore-based advertising agency Trahan, Burden & Charles, which was also responsible for the "Don't Be Left Behind" consumer campaign that launched in October 2002 and last month's Journal Europe's trade campaign.
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