Wall Street Journal latest US title to see ad increase

NEW YORK - Media company Dow Jones has seen a 6.3% rise in the volume of advertising at its flagship newspaper The Wall Street Journal over the first quarter of 2004, the third major publisher to see rises in newspaper ad revenues this week.

Gannett, owner of USA Today and hundreds of local titles in the US and the UK, said yesterday that total newspaper ad revenue was up by 9.4% for the first quarter of the year compared with the same period in 2003. The New York Times also recorded a rise in ad revenue this week, which was up 1.5% for the first quarter, although it attributed this to an increase in ad rates.

Dow Jones has said that revenues across the group are up by 12.1% for the quarter to $401.6m, led by improvement in advertising at the US edition of the Wall Street Journal.

The European edition of the broadsheet financial paper has seen a 13.4% rise in advertising volume over the quarter ending March 31, while the Asian Wall Street Journal is up by 7.7%.

Peter Kann, chairman and chief executive of Dow Jones & Company, said: "While we are encouraged by this progress, and the fact that this marks the third quarter in a row of improved linage at the Journal, ad levels and therefore revenue and profit remain well below normal levels.

"As such, we remain committed to controlling everything we can to maximise our current performance and future potential."

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