Waitrose rolls out campaign to promote delivery service

LONDON - Waitrose is launching a direct marketing campaign to promote the benefits of using its online grocery-delivery service.

Waitrose rolls out campaign to promote delivery service

The campaign, created by Kitcatt Nohr Alexander Shaw, aims to encourage people to use WaitroseDeliver during the summer holidays, a time when the grocery shopping routine is often interrupted.

The new campaign is designed to let customers know that they can use WaitroseDeliver to have their shopping delivered to their holiday location if they're staying in the UK, or they can order online and pick up their groceries from a Waitrose store en-route. Shoppers can also arrange for a delivery to coincide with their return home from holiday.

 

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