While most other loyalty schemes focus on price savings, Waitrose's commercial director Richard Hodgson said that My Waitrose is about engaging customers on a new level, ‘offering them a unique insight into the world of Waitrose and food retailing'.
The site launches today and customers will receive personal invites from Waitrose MD Mark Price to join what it claims is the ‘biggest ever tasting panel'.
Club members will be given exclusive behind-the-scenes access to the development of new products and the experts and food producers that create them. They will be rewarded with monthly special offers to taste and critique products and invited to meet Waitrose buyers at VIP customer tasting events.
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