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Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign.

DDB Berlin created the activity, which will air in the UK and in other European countries. The ad opens on a young boy in the back seat of his father’s car and follows the kid as he comes of age and starts a family of his own – with each life stage featuring a different Volkswagen car. At the end of the spot, a voiceover talks about how a Volkswagen is more than a car, "it’s a lifelong companion".