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Volkswagen positions itself as the saviour of small and medium-sized businesses in a new TV campaign for its commercial vehicles division. Adam & Eve/DDB created the ad, which presents a folksy slice of Middle England. It opens on a middle-aged family man, Bill, who runs his small business with care and dedication. When Bill needs help with his small fleet of vehicles, he goes to a Volkswagen Van Centre, where he receives service that mirrors his own dedication. The work was created by Graham Cappi and James Gillham, and directed by Pete Riski through Rattling Stick. Post-production was by Framestore. Media was handled by MediaCom.