LONDON - Telegraph Media Group has secured an eight-week sponsorship deal with Volkswagen to promote the new Passat Highline.
A series of eight specially-commissioned audiocasts have been created to appeal to car buyers.
Each audiocast, the first of which goes online tomorrow (Friday), reviews the previous week's news, hosted by Clive Anderson. The aim is for the audiocasts to be played in the car.
The audio-led campaign is aimed at highlighting the quality of audio entertainment provided by the new Highline. The car has been designed with extras such as an MP3 docking station.
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