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Volkswagen cars might be safe but they are no use in high-octane film sequences, according to the brand’s new cinema campaign. Adam & Eve/DDB created the activity, which airs across independent cinemas in the UK. The first ad shows people in a VW chasing a runaway bus. As the heroes get close to their target, one attempts to leap from the VW’s bonnet on to the bus but is thwarted when the car’s safe-distance technology kicks in. The work was created by Nikki Lindman and Toby Brewer, and directed by Paul WS Anderson through The Mob Film Company.