Volkswagen "GTI my way" by Adam & Eve/DDB

Volkswagen has launched a campaign to promote its seventh-generation Golf GTI. Adam & Eve/DDB created the spot, which features YouTube footage of people singing Frank Sinatra’s My Way – mostly badly – to make the point that the original incarnation of something is the best. The ad was written by Alex Lucas, art directed by Jon Farley and directed by Paul WS Anderson through Mob Films.