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Grey London's first campaign for Vodafone UK since winning the entirety of the business earlier this year is a hyperactive effort that promotes the network's 4G offering.

The spot opens on a young boy trying to dunk a basketball and failing miserably before moving on to other shots of people doing the things they love. Throughout the ad, a narrator recites rhymes about living life to its fullest. It was created by Jonathan Marlow, Andy Garnett and Yassa Khan, and directed by We Are From LA (the team behind Pharrell Williams’ Happy video) through Iconoclast.