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Yoda stars in Rainey Kelly Campbell Roalfe/Y&R's first TV ad for Vodafone since winning the account in August last year.

The Star Wars character showcases the brand’s new services that help get customers a smartphone to suit them. The campaign comprises a series of ?ads that were written by Thais Delcanton and art directed by Darren Simpson.

They were ?directed by Stacy Wall through Gorgeous. The TV spots were produced by a team at Lucasfilm’s San Francisco-based facility, Industrial Light & Magic, with Tom Kane voicing Yoda’s CGI character.