LONDON - Vodafone has signed up as the launch advertiser to support Last.fm's free Xbox service.
The ad-funded music streaming service has agreed a four-week deal to promote the launch of the operator's 360 social media service.
The campaign, planned by media agency Carat, will run as a pre-roll when any Last.fm radio station is accessed.
Bespoke 15-second video ads are being developed for the Xbox platform by Dare and are set to go live next week.
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