The rights cover all home league games, regardless of the opponents, and will cover all wireless access technologies.
Fans will be able to watch teams including Parma, Modena and Perugia in Serie A, and Verona, Fiorentina and Palermo from Serie B and Serie C.
Fans will be able to receive photos and videos of the goals scored on their Vodafone Live! handsets as well as near-live match highlights or consult the Vodafone Live! football channel to view content and images.
The services will be accessible on Vodafone Live! handsets from next season and will continue to be available on the next generation of phones.
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