Larsimont joins the WPP Group company from Vodafone, where he was head of marketing for Vodafone UK content services.
He brings with him considerable client and agency-side experience. Prior to Vodafone, he was a board account director at Saatchi & Saatchi, working both above and below the line on the Lloyds TSB account.
Larsimont joined Saatchis from Trinity Mirror, where he was group marketing manager for the Daily Mirror and Sunday Mirror, with responsibility for the group's £30m advertising and promotions budget.
Patrick Smith, CEO of Enterprise IG UK, said: "We are delighted to have Patrick onboard at Enterprise IG. Not only will he bring his extensive marketing communications experience to bear in the Vodafone business but also, with his track record in all key areas of the marketing mix, add further strength to our integrated offer."
Larsimont began his career at the promotional marketing agency IMP (now Arc), where he had a central role working on The Daily Telegraph Fantasy Football programme. He went on to spend five years with Abbott Mead Vickers BBDO, initially with direct marketing agency BHWG (now Proximity), followed by three years at AMV.
According to Larsimont: "I am delighted to be joining the Enterprise IG team, who I know to be challenging and rewarding through my time spent working with them at Vodafone. And I'm equally looking forward to continuing my role in helping to form Vodafone's exciting future as a worldwide power brand and influencing its expression across product families and marketing communications channels."
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