The launch of the Real (Reach, Engage, Amplify and Listen) Social Suite brings together social media firms from across Publicis Groupe and in the wider world.
The social media partners, including SocialMedia.com, BzzAgent, Converseon, GoViral and Techlightenment, will combine with a number of Publicis Groupe agencies, namely Denuo, MS&L, Digitas, BlogBang and Performics, to help clients engage with social media and work out how best to talk to consumers.
At the heart of the Real Social Suite are the three steps (reach, engage, amplify and listen) each of which focuses on a specific step in social media.
The various partners will each plug into one of the three steps other than Facebook, which will work with across all three areas through its Facebook Ads system and marketing tools.
The three steps of the Real Social Suite:
Reach - Publicis agencies will tap into the mass reach of social media across brand and performance marketing, and working with partners to expand both CPM and CPC buys.
Through partnerships with Socialmedia.com and Techlightenment, VivaKi agencies will have the ability to access social performance media at scale for their clients.
Engage and Amplify - The VivaKi partners enable clients to participate directly in the social web through the development engaging social experiences.
Techlightenment and Digitas develop social campaigns across social environments that it is hoped will increase and extend a brand's reach through consumer engagement.
BzzAgent, Performics and MS&L will seek to deliver outreach services across the blogosphere and other consumer generated content.
Through partnerships with GoViral and BlogBang we are also able to offer highly effective video seeding in social environments.
Listen - Using proprietary tools developed in partnership with Converseon, Vivaki will frame social media content alongside search, traditional media and UGC data.
Insights and inspiration about audiences, brands, conversations, trends and networks will be used to fuel inspiration for creative development and research, with measurement delivered on demand via dashboards and reports.
Publicis agency Denuo's Socialight tool (developed with Satmetrix technology) will be used to provide a detailed snapshot of the word-of-mouth dynamics that exist in each category and for the key brands in the competitive set.
Nick Burcher, VivaKi's social lead in EMEA, said: "We are effectively helping to build the social media marketplace with the help of premier social media partners and some of the top thinkers in the space.
"We will continue to welcome other social media leaders and pioneers, as we continue to create solutions that allow for engaging conversation with consumers."