VisitBritain has partnered with STA Travel, Travel CUTS and Transat Holidays to launch the app, called Unite the Invite, which is only available to Facebook users in America, Canada, Australia and New Zealand.
, which was created by Albion, involves a competition to match two Facebook users via the social network. Users register with the app, upload their picture and wait for a "match" with another Facebook user.
Users are then given a virtual invite to the UK, which is split between themselves and their "match". Users then post the picture of their 'match' on their wall, and ask their Facebook friends to share the picture in order to try to find their competition partner through the social networking site.
The fastest pair to find each other will win a trip to London, Manchester, Liverpool, Glasgow, Edinburgh or Cardiff.
Laurence Bresh, director of marketing, VisitBritian, said: "The idea that we're all connected by six degrees of separation has intrigued people for generations."
"This campaign attempts to prove that theory. And, to our knowledge, no other tourist board or travel agency has taken this approach to engage students and young professionals."
Last month, .
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