The site, developed by Snow Valley, will stock the club's entire range of merchandise and kit.
It will sit on Snow Valley's Muse ecommerce platform, which allows the club to incorporate information from social media sites such as Facebook.
Chris Jennions, internet sales manager at Liverpool FC, said: "[The store is] driven by our fans. We could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience."
, and the club will hope that sales of the shirt bearing his name will sell well.
.jpg)
.jpg)