The Scottish Tourist Board said 50,000 bottles of Crabbie's Green Ginger Wine would have neck tags, inviting consumers to enter a competition to win a two-night stay at the five-star Marcliffe Hotel in the North East of Scotland and a round of golf at the Murcar links.
The promotional bottles will retail in Tesco, Waitrose and Asda across the UK until September 30.
Entrants will automatically receive a free booklet containing money-off vouchers and details of tourist attractions across Scotland for the duration of the promotion.
A spokeswoman for said the Crabbie's wine promotion tied in with the Scottish Tourist Board's campaign to promote holiday destinations in the country over the spring and summer.