Heart sign deal with Kumala for programme sponsorship

LONDON - Chrysalis-owned radio station Heart 106.2 FM has signed a deal with South African wine brand Kumala to sponsor its Friday and Saturday night 'Club Classics' programme for the next 12 months.

The deal, which was planned and negotiated by MediaCom, extends to on-air prize promotions and online activity from the Heart 106.2 .

'Club Classics', which is presented by Paul Hayes, features on Friday and Saturday nights from 6pm, and plays dance music covering the last 30 years.

Heart 106.2 will also run an on-air twice-daily feature called Live London Guide with Kumala, containing details on the best places to go out in the capital.

Jennie Stubbs, account director at Chrysalis Radio, said: "Whether you're getting ready to go out or getting settled into a relaxing night at home, Kumala and 'Club Classics' are perfect partners."

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content