As part of Visit London's wider brief to market the capital to leisure and business visitors, Steak has been tasked with optimising off-site activity to drive traffic to the www.visitlondon.com website.
Keywords will be mapped to Visit London's website ensuring that the most relevant landing pages are served to users. In addition, the link building campaign will be designed to increase general brand awareness of Visit London within search results.
Neil Stickells, head of search and media at Steak, said given the spotlight of the forthcoming London 2012 Olympics, Visit London could boost the profile of the UK's capital city and its official visitor information service.
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