��������pk10

Visa, the Olympic Games' payment-services sponsor since 1986, invites a comparison between the beating heart of an athlete and its own abiding services in a new cinema campaign.

Saatchi & Saatchi London created the spot, which mingles footage of a fictional Olympic athlete’s training regime with images of a beating heart. The sportsman is played by the Commonwealth Games silver medallist Ashley Bryant, as International Olympic Committee rules forbade the use of an Olympic athlete in the ad. The work, which will run throughout Europe, was created by Ben Robinson and Mike Whiteside, and directed by Juan Cabral through MJZ.