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Visa's second seasonal singalong features independent shopkeepers, in its biggest-ever brand campaign in the UK.

The retailers perform Somebody to Love by Queen, and  150 individual shopkeepers will also appear in personalised out-of-home executions. The work was written by Samuel Simmonds and Olivia Weston, art directed by George Coyle, Harry O’Grady and Emily Downing, and directed by Gary Freedman through Independent.