Virgin Trains to run Katie and Peter themed ad

LONDON - Virgin Trains is tapping into the tabloid mania over the marriage break-up of Katie Price and Peter Andre, with a tongue-in-cheek press ad.

The ad, which will appear in today's issue of freesheet London Lite, reads: "We'd get Peter back with Katie faster than a magazine deal".

The following copy details cheap intercity deals available by pre-booking with Virgin Trains and flags up its "shortest journey times ever".

The ad was created by Miles Calcraft Briginshaw Duffy, the agency which won the account last year, following a pitch against Rapier.

Price, the topless model formerly known as Jordan, and Andre, a one-hit-wonder pop star, married in 2005. The event was captured by celebrity glossy OK! Magazine.

They met as contestants on ITV1's 'I'm a Celebrity...Get Me Out of Here!' and have since starred in their very own reality show, 'Katie & Peter'.

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