The pan-European sponsors for this year's awards are clothing brand edc by Esprit, Sony Ericsson and Dell Computers. Virgin Trains is the only UK-specific partner and will be featured on voting spots and all on-air and off-air marketing.
The five artists in the Best British category are Adele, Duffy, The Ting Tings and The Wombats. Additionally Virgin Trains is creating a co-branded voting booth for customers, which will be set up in railway stations in key cities across the Virgin Trains network.
The 2007 MTV Europe Music Awards, broadcast on 19 channels across Europe as well as the US and Asia, claimed a total television audience of 30 million viwers.
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