LONDON - Virgin Trains has appointed MCBD to handle its £6m ad business.
The rail operator announced it was reviewing its agency arrangements in May. The account had been with RKCR/Y&R since Virgin Trains' launch in 1997.
The brand is likely to increase its marketing as high fuel prices encourage motorists to consider rail travel.
Virgin Trains is rolling out a series of video podcasts to support its through-fare partnership with Eurostar. The are available on the Virgin Trains website, YouTube and iTunes.
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