The campaign involves on-air competitions throughout the lottery's first draw day today during all Virgin shows, where listeners will be asked questions relating to Mondays and get the chance to win 拢1,000.
Nick Hewat, Virgin Radio sales director, said: "By giving listeners the opportunity to win cash prizes in conjunction with the Monday lottery, we're not only giving them a good start to the week but also helping to create a buzz around a worthwhile cause."
pledges to give 30p out of every pound spent on it to charity.
It boasts big-name voluntary charity partners including Shelter, the British Heart Foundation and War Child, and markets itself as being fairer for players, because if no one has the winning six numbers the jackpot goes to the closest match. Players also get to choose which charities benefit from the cost of their entry.
A spokesperson at Chariot, the firm behind the lottery game, said: "By tying in with Virgin Radio we'll be encouraging the station's national audience to play a new and exciting lottery that succeeds in raising significant amounts of money for our charity partners."
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