Design agency The Workroom has been appointed to create a new brand identity for The National Bingo Game -- the UK's second-biggest computer controlled game after the Lottery.
The new look, combined with a multi-disciplinary push via ad agency DFGW and promotions agency Spinnaker Direct, is aimed at attracting younger players and highlighting the enjoyment and excitement of playing the game.
"The National Bingo Game's logo is more than ready to be updated," Steve Baldwin, marketing and communications manager of the National Bingo Game Association, said. "The Workroom has demonstrated a thorough understanding of bingo's audience and the nature of the game."
The National Bingo Game is played in around 550 bingo clubs in the UK, including Mecca and Gala. It runs twice daily in the afternoons and evenings, seven days a week, and carries prize-money of between 拢20,000 and 拢200,000 -- rising to as much as 拢1m during special promotions.
The Workroom's other clients include Reckitt Benckiser, New Scientist Magazine and the Soil Association.
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