
Developed by Vexed Digital and creative agency ATTIK, the site details destination information, inspiration, and lets people put up their photographs.
The site also lets people create their own trip with a ‘trip pod' tool, which pulls together travel information from elsewhere on the vtravelled.com site and from other sites on the web to put into a custom travel guide. People can share the trip pod with friends and family.
People are encouraged to sign up as ‘vtravellers' where they can engage with like minded people. Each personal profile is rated to show how similar they are to other travellers in percentage terms.