Created by Rainey Kelly Campbell Roalfe/Y&R, the campaign plays on the perks that Virgin Atlantic has introduced recently, such as a limousine service to and from the airport, and comes ahead of the launch of the airline's sixth daily service to New York on July 1.
One print and poster execution shows the Statue of Liberty slipping into a Virgin Atlantic limousine on her way to the airport. Another shows her sipping a cocktail at the Virgin Atlantic Clubhouse, and a third her sleeping in one of the Upper Class flat beds.
The three ads have gone up on high impact London poster sites and in titles such as the Financial Times, The Economist and the Sunday Times.
The campaign also extends into field marketing, with people dressed as the Statue of Liberty to target commuters at four rail stations in central London.
They will hand out giveaways including big apples and the chance to win Upper Class flights to New York.
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