Created by Matmi, the site uses US slang in offering a ‘zany' look at Vimto's latest products, a ‘wacky' account of its history and an archive of past and present TV ads.
The site also introduces the Seriously Mixed Up Fruit characters, created by Driven, for the brand's latest TV campaign which launched last week.
It also offers games, screensavers, wallpapers and a monthly competition to encourage user generated uploads.
Vimto is running a monthly competition on the website where participants upload their own photos and paste in the characters from the TV ad in the 'daftest and most dastardly' way to crush them into Vimto.
In the future, Matmi will add viral games and will develop the brand's social media presence.
Last year, consumers bought 12 million bottles of Vimto cordial, 26 million bottles of fizzy Vimto and 92 million cans.
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