Viking joins other business-to-business list owners at Wyvern, including CMP Information, VistaPapers, The Economist and Publibase.
Richard Carvell, general manager at Viking Direct UK, said: "Viking Direct has a renowned reputation across the UK and we have been long aware that there is huge value locked up in our list."
According to Wyvern, approximately 346,000 Viking customers have made frequent purchases in the last 12 months and all buyers are selectable by spend value; product category; recency (by month purchased) and standard industry classification.
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