BUSINESS
- Financial Direct Mail Responders
Managed by Evolution DM, this list contains 500,000 responsive stock market investors in the UK's Top 500 Companies. Individuals are especially responsive to direct mail and have a high level of disposable income.
This file would be especially suitable for upmarket offers, including savings and investments, publishing, travel and those looking to target an affluent audience.
Base rental price: 拢100 per 1,000
Selections: Geography, gender, lifestyle.
- Execulist-USA
Managed by 1 Stop Data, this list holds seven million named executives and key decision makers in US organisations - including government bodies, associations, medical organisations and companies. All names are 0-18 months and have been sourced from a team of researchers as well as self-entries, public records and online data collection.
Base rental price: 拢90 per 1,000
Selections: Job function, industry, business size, geography.
- Database of Nursing and Care Homes
Binley's releases this list of 6,200 named contacts at nursing and care homes within the UK, including director and home managers. This list would be suitable for commercial companies and organisations such as outpatient and homecare equipment companies, healthcare and medical suppliers and those seeking to influence key decision makers.
Base rental price: 拢259 per 1,000
Selections: Job title, health authority.
- Charity Donor Responders
Built specifically for the charity sector, this list, held by Evolution DM, contains 225,000 names. All are responsive stock market investors in the UK's Top 500 Companies. Individuals are 55 per cent male and are predominantly aged 55 plus, earn over 拢30,000 and are homeowners. The list is ideal for charities and those looking to target an affluent audience.
Base rental price: 拢90 per 1,000
Selections: Gender, geography, lifestyle.
CONSUMER
- International Pairs Golf Tournament
This list holds 65,000 contacts and has been generated from golf club members, who pay substantial annual membership fees and are reasonably good golfers. All individuals are entrants into the competition, and are predominantly male high earners. The list would work particularly well for financial, travel and upmarket consumer offers as well as those trying to reach affluent professionals.
Base rental price: 拢140 per 1,000
Selections: Gender, geography, postcode.
- Pet Solutions
Managed by Cheryl Nathan List Broking, this list holds 335,000 upmarket pet owners who have purchased pet insurance and top-end pet accessories. Individuals are predominantly aged 41-55 with a medium affluence level. The list would suit animal and other charities as well as mailers interested in targeting pet owners.
Base rental price: 拢110 per 1,000
Selections: Recency, gender, geography, age, affluence level, company directors.
- Countryman Magazine
Released through Tri-Direct, this list holds 9,328 contacts. The magazine appeals to individuals that live, work and enjoy spending time in the countryside. The file mainly contains married homeowners with high disposable incomes who are typically aged over 55 years and are readers of The Times, The Daily Telegraph and the Daily Mail. Interests include gardening, country walking, museums and wildlife.
Base rental price: 拢100 per 1,000
Selections: Gender, geography.
- Traders Library
The online book store releases this list through ListLab, containing 475,000 worldwide investors and traders, with 186,000 0-12 month contacts. Ninety-five per cent of individuals are male, with an average order value of 拢60, and most have an interest in high-quality financial products. Names have been sourced from the internet and off-the-page advertising. This list would suit financial services and upmarket publications.
Base rental price: 拢125 per 1,000
Selections: Gender, recency, geography.
- Premier Edition
The mail order company for household goods and gifts releases this list of over 430,000 contacts through Go Direct Marketing. Products include household goods, collectables and jewellery. Customers are predominantly mid-market males and females aged 35 plus. Individuals are recruited via broadsheet media and enjoy shopping by mail order and via the internet. This list would suit charities, mail order and health related offers.
Base rental price: 拢120 per 1,000
Selections: Recency, geography, gender, order value.
- Kind Hearts
Howse Jackson Marketing manages this list of 4.1m charity supporters. Sourced from a consortium of DM companies, this file holds data that is 0-12 months old, with individuals that are sympathetic to charitable causes, including animal, welfare and medical care.
Fifty-four per cent are female and individuals are predominantly aged 40 plus, with average household incomes of 拢10,000-拢40,000. This list is ideal for charities, mail order offers and those targeting the grey market.
Base rental price: 拢120 per 1,000
Selections: Gender, age, income, multi-buyers.
- Exotic Database
Integral Marketing releases this list of 42,000 UK consumers who enjoy exotic and faraway holidays. The list features wealthy individuals across a wide age span. This list would suit those wishing to reach a wealthy base of good prospects for luxury items, insurance, high-ticket mail order and leisure offers.
Base rental price: 拢110 per 1,000
Selections: Gender, geography, recency.
UPDATED LISTS
BUSINESS
Corporate Finance List
Released by AP Information Services, this freshly updated list holds nearly 30,000 high earners who work in the corporate finance industry. This file provides contact information on senior executives from over 4,600 major companies, including key professional advisors to the corporate sector, such as stockbrokers, financial advisors, auditors and bankers.
This list would best suit business libraries, market researchers and fundraising executives.
Base rental price: 拢280 per 1,000
Selections: Job title, industry sector, region.
CONSUMER
- Sweepstake Lovers
Managed by Cheryl Nathan List Broking, this list contains 91,920 contacts, including 54,743 0-12 month names. All are sweepstake entrants and are classed as multi-buyers/responders. Sixty two per cent of the list are female. This file would suit a range of offers, particularly those with a prize-draw element.
Base rental price: 拢95 per 1,000
Selections: Gender, geography, recency.
- Robinsons
This mail order company for equestrian and country products has re-released an updated file of over 250,000 contacts, including 11,000 brand new records.
Individuals are typically ABC1 females with an average income of more than 拢20,000. Customers are highly responsive with an average order value of 拢70. This list, released through Go Direct Marketing, would best suit charities and mail order offers, as well as financial product mailings.
Base rental price: 拢100 per 1,000
Selections: Gender, order value, recency, geography.
- Healthy and Beautiful
This file contains 53,271 highly responsive mail order buyers, including 29,332 0-12 month contacts, who have purchased a range of items including exercise, health, beauty and cosmetic products.
Individuals are predominantly females aged over 55 years. The list, managed by Cheryl Nathan List Broking, would be suitable for health, financial and charity mailings.
Base rental price: 拢95 per 1,000
Selections: Gender, geography, recency, age.
- Traditional Garden & Country Home
The mail order company releases this list of over 280,000 contacts through Go Direct Marketing. The catalogue offers practical garden essentials and gifts and homeware. Individuals are typically professional, upmarket females with an average income of 拢25,000 plus and an average order value of over 拢70. The list is ideal for mid- to upmarket mail offers, credit cards and charity mailings.
Base rental price: 拢120 per 1,000
Selections: Recency, geography, gender, multi-buyers, order value.
- Association for International Cancer Research
This list, which is managed by MM Teleperformance (Listbroker.com), contains 71,590 prize draw responders who are mainly female, with 68 per cent aged over 50 and 35 per cent aged over 65. They are predominantly homeowners with an income of 拢20,000 or below. Individuals on the list enter competitions, support charities and use mail order regularly.
Base rental price: 拢100 per 1,000
Selections: Postcode, gender, recency.
- Mantis
This list holds customers and enquirers of the gardening tool Mantis Tiller, with the 91,520 contacts all having responded to adverts in broadsheet newspapers, specialist gardening magazines and inserts. Individuals are predominantly aged over 45 years and many are retired and enjoy DIY, shares, investments and books. Home and car ownership is high and the average order value is 拢350. This list, held by MM Teleperformance (listbroker.com), is suitable for charities, publishers and investment products.
Base rental price: 拢115 per 1,000
Selections: Postcode, gender, recency.
NEWLY MANAGED
CONSUMER
OfferZoo.co.uk
Holistic List Management manages this list from the competition website OfferZoo. With 270,000 double opt-in email addresses, the list includes details of consumer purchasing habits. Individuals are affluent web users, with 63 per cent aged over 30 years. The list would particularly suit charities and mail order companies.
Base rental price: 拢150 per 1,000
Selections: Gender, geography, income, employment status.
- OfferX.co.uk
This list, held by Holistic List Management, contains 239,000 opted in email addresses, with details of web users who play quizzes in order to win prizes. Contacts are highly offer-responsive individuals who prefer to purchase via the internet, with 68 per cent being female, predominantly aged 25-54 years, and 73 per cent owning at least one car. Over half earn 拢15,000-拢40,000.
Base rental price: 拢150 per 1,000
Selections: Gender, income, age, occupation, postcode.
- The Financial Times
This list contains 209,463 international and 78,003 British readers and subscribers to the publication, all 0-24 month contacts. Managed by RSA Direct, names have been sourced from FT.com, Active Investor Database and the Financial Times, as well as its business publications division.
With 33 per cent of readers being responsible for strategic decisions on international operations for their company, this list would best suit investment offers, travel clubs, seminars, conferences and luxury goods.
Base rental price: 拢200 per 1,000 for 0-12 months
Selections: Geography, gender, recency, industry.
- Send your Which List news and updates to nicola.harrison@haynet.com.