The campaign, delivered by Silence Media and commissioned by the7Stars for Beady Eye Records, featured expandable video ads for three of the band’s singles across male lifestyle and sports websites.
During the first week of July, Beady Eye suspended all advertising and promotion in the UK other than the video ads.
UK sales of the album across all formats including digital, CD and vinyl, on Friday 8 July – the final day of the period – were 80% higher than the first day on Friday 1 July, according to Silence Media.
The band played the T in the Park festival on Friday 8 July and were in Europe during the week playing the Main Square Festival in France and Bilbao in Spain.
Sales for the week were 20% higher than the average weekly sales since the album's launch.
Silence Media compared ad engagement data provided by web analytics company Buzzdeck with sales data to show that the sales spike was driven by the ad campaign.
The record label would not disclose sales figures of the album, 'Different Gear, Still Speeding'.
John Leahy, marketing director of Beady Eye Records, said: "The results are evidence that video banner advertising has matured into the most accountable and cost effective of the numerous digital advertising techniques."
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