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Very.co.uk has launched its autumn/winter campaign with an ad shot with a split screen that manages to fit in plenty of costume changes.

The £1m TV campaign went live during Cold Feet on ITV1 on 5 September.

The ad is part of an integrated £3m campaign including two 30-second films, fashion and lifestyle magazine coverwraps and gatefolds, plus out-of-home, digital OOH, video-on-demand, digital takeovers, behind-the-scenes activity and social content.