The brand is launching a TV ad featuring the brand’s baby managing director and highlighting the message that three trees are planted for each Velvet product used.
The tour, created by Chemistry, aims to educate children about the environment. There will also be a PR campaign around the brand’s support of charity Trees for Cities and its Velvet Young Photographer of the year competition. The brand's website is also being redesigned.
SCA is relaunching its Triple Velvet and Quilted Velvet brands with new packaging featuring the baby managing director and highlighting its environmental credentials.
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