The multi-million pound campaign, through Chemistry, kicks off this month (July) and runs in supermarkets nationwide, including Sainsbury's, Somerfield and Tesco.
Purchasers of special nine and four-roll packs of Double Velvet toilet tissue will be offered tickets to screenings of this summer's blockbusters.
Velvet's senior brand manager Nick Dudman claimed: "This is the largest promotion of its kind for this category and for us. We are demonstrating Velvet's commitment to giving consumers real added value."
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