Torode was strategy director at the planning agency and worked on the Orange, Boots and Sony accounts.
After winning a WPP Group marketing fellowship in 1997, Torode worked in London and New York as a strategic planner for a broad range of agencies including Mindshare, OgilvyOne, OgilvyInterative and JWT. She has worked with such clients as Coca-Cola, Unilever, AT&T and Shell.
Adrian Coleman, founding partner of VCCP, said: "Amelia has great energy, drive and the skills to develop digital marketing strategies and achieve our campaigns' key objectives."
Torode said: "My background has always been really integrated -- planning in ad agencies, media, digital and direct. I've always disliked having to think and work in defined silos. VCCP is an interesting place for me to move after Naked as I really wanted to be in an agency that fully embraced integration."
VCCP has recently opened a digital media department under ex-Diffiniti director Wayne Bickerton. It has also launched a search marketing unit, VCCPsearch, which is being headed up by managing director Paul Mead, who was formerly managing director of two-year-old specialist search agency Quartz Interactive.