LONDON - Vampire Weekend, the US indie-rock band, has launched an innovative iPhone ad to help promote its new album, 'Contra'
The ad, created by the New York-based ad agency Medialets, begins as a small banner that has been placed in the NPR News app.
When users click on the banner, a full-screen version of Vampire Weekend's new song 'Cousins' begins to play.
Users can then interact with the ad by shaking the screen, with each shake changing the video to a different scene.
Consumers can also tap the video to bring up information about the album, and click through to iTunes to download Vampire Weekend tracks.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)