Straight lines allow the user to navigate horizontally and vertically, whilst a spiral and a zigzag let the user interact with the animals and creatures encountered on the site. Each creature introduces an area of innovation that ties in directly with the Toshiba brand.
The animated website was developed by Grey London and Unit9 and launches on 4 November at www.leading-innovation.com.
Unit 9 and Grey London are planning to further develop the site to highlight the campaign's strapline of 'What Next?'
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