The ads have been bought by the White House Office of National Drug Control Policy in a deal with Fox that will also see the government receive free media spots for the same value at other times.
The two 30-second spots will push the message that the sale of illegal drugs may be connected with the rise of terrorism. They were directed by Kaye, the eccentric British film and ad director, with Ogilvy & Mather, New York.
Although the government has paid around £2.1m for two spots, the anti-drugs agency has a special mandate that requires any broadcaster or publisher taking its advertising to cover half the cost by giving free space or airtime.
Fox has been struggling to sell the advertising for Sunday's Super Bowl. Traditionally the biggest event on the US advertising calendar, this year it has been left with empty slots up until the last minute. However, many of the stalwart advertisers are returning, including Anheuser-Busch and Pepsi.
This week, Tricon Restaurants doubled its Taco Bell advertising for the game, taking advantage of cut-price rates. Blockbuster, the video rental chain, is reported to have bought a last-minute, 30-second slot for around £1m. Last year, advertisers paid around £1.4m for the same slot.
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