Mars-owned chocolate bar Snickers is following in the footsteps of and by customising its packaging, but with a less sunny twist.
The Snickers logo will be replaced on a limited run of the bars in the US with words describing how people behave when they haven't eaten, including "LOOPY" and "SPACEY".
It is encouraging consumers to buy the bars for their friends with an ad featuring a man who operates a hotline people can call to have the appropriate bar delivered to their friend by bike messenger.
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