Unspun to produce Sports Personality of the Year ceremony

Agency Unspun is designing and producing this year's BBC Sports Personality of the Year event at Excel London on 16 December.

Excel will host SPOTY on 16 Dec
Excel will host SPOTY on 16 Dec

It will also be delivering hospitality events, as well as technical production and schedule management.

This year’s ceremony is set to be the biggest in the show’s 59-year history, with a studio audience of more than 15,000. The programme will be presented by Sue Barker, Gary Lineker and Clare Balding.

Sara Donaldson, co-founder of Unspun, said: "We’re absolutely delighted to be involved in one of the most eagerly anticipated television programmes of the year. Having worked on the bid for London 2012, and the opening and closing ceremonies for the Olympics, this feels like a wonderfully apt way to end 2012."

Unspun has contracted Crewing company Showforce has to deliver crewing services, and Melville GES to lay carpet and create a box office at Excel.

Malene Stanley, head of marketing at Melville GES, said: "It's great to be working on such a high profile and well known event."

Comment below and let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by

Topics