Universal Pictures signs up to green button ad campaign

LONDON - Universal Pictures is launching a green button campaign for its film Public Enemies, starring Johnny Depp.

Universal Pictures signs up to green button ad campaign

The film campaign will launch on Sky's new green button service on 17 June.

Universal is the latest advertiser to sign up to the new green button service which allows advertisers to offer long-form ad content following Sharwood's and Warner Bros.

Green-button advertising allows brands to offer additional content lasting up to two hours. TV viewers can press the green button on their Sky remote to book longer-form content into their Sky Guide or to record it via their Sky+ box.

They are then prompted by an on-screen reminder when a selected ad becomes available; recorded content can be watched at any time.

 

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