The service, which was launched last month, enables advertisers to offer television viewers additional content lasting up to two hours. Users can press the green button on their Sky remote to set a reminder for the longer-form programming on the Sky Guide or record it on their Sky+ box.
Its content builds on its 'Try Team' campaign and will feature videos of different team members demonstrating how to cook healthy food using basic ingredients.
The films, created by Drum, will offer step-by-step instructions on preparing pork burgers, Thai chicken noodles and Spanish summer paella. The recipes will also be made available on Sainsbury's website.
In addition to starring in the recipe videos, the team members will appear at food and agricultural shows and other events, as well as giving demonstrations in schools.
The 'Try Team' push was rolled out last month with a TV ad in which Sainsbury's brand ambassador Jamie Oliver introduces 'the team'.
Other early adopters of green button technology include food brand Sharwood's and Warner Bros, both of which have been using it to showcase their content since the beginning of last month.
This month, the FX Channel signed up to the service as part of a campaign to back the UK debut of HBO vampire drama True Blood.
Universal Pictures has also booked slots to promote its film Public Enemies, which stars Johnny Depp.
Green button advertising was preceded by several attempts to introduce red button interactive advertising. However, it failed to capture the imagination of advertisers. Channel 4 and Five scrapped their red button ad services after deciding the technology was too expensive.
Sky is the first broadcaster to launch a green button service.
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