LONDON - Unilever has consolidated the advertising account for its detergent brand Surf by assigning the entire contract to Bartle Bogle Hegarty.
BBH will now be responsible for the Surf brand in Europe, Latin America, the Philippines, Vietnam, South Africa and Turkey.
Previously, brand activity in the Philippines, Vietnam, South Africa and Turkey activity was handled by Lowe.
Keith Weed, Unilever's executive vice-president for laundry, homecare and hygiene said, ‘I would like to thank Lowe for their hard work on Surf. I am excited about the prospect of working with BBH going forward and achieving global alignment for the Surf brand.'
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