The company is looking to take its own brand beyond an online platform and into an omni-channel experience. It has embarked on a events programme which will see it visit key university cities in order to engage with students on the ground with its funfair themed experiential activity, comprising shopping centre student nights with its partner brands and a ‘secret container’ tour.
The secret container tour will also visit Cardiff this month, with students encouraged to ‘spin to win’ for the chance to enter a secret container. They will then have the chance to compete for a range of prizes, by taking part in a secret challenge.
Unidays said it was looking to reinforce its position as the go-to destination for discounts on popular brands, such as Apple, Spotify and McDonald’s, as well as introduce new brands and offer lifestyle advice for students in the UK.
Jay Ludditt, marketing director at Unidays, said: "Not only is our 2015 campaign the biggest yet in terms of scale and investment, but it is also the most exciting. We’ve had an incredibly successful year so far in terms of growth, and by taking the brand on the road we hope to engage our audience even further.
"Our experiential programme works seamlessly with our digital activity to not only attract more students to the brand, but also demonstrate the benefits to our retail partners."
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