Toasted samples are being handed out from branded stands, alongside the opportunity to win free product with each purchase of the new 70g jar.
Universities yet to be visited include Sheffield, York, Newcastle, Bath Spa and Cambridge. The tour will wrap up in Oxford on 7 October
The activity was devised and delivered by N2O. W Communications and Mindshare supported through PR and media respectively, and creative agency Adam & Eve also worked on the initial communicaitons concept.
Philippa Atkinson, assistant brand manager at Marmite, told Event: "Students have an undeniable love for toast, so this summer we are showing students that there's no better partner to their beloved toast than Marmite. The campaign will encourage students to fall in love with the product, and to see it as an essential to university life."
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